octagon?
flake?
nugget?
crushed?
dice cube?
regular cube?
half dice cube?
air cooled self contained?
water cooled self contained?
-h
- rook coffee roasters
- monmouth county, nj
- join us in our journey to master the craft of coffee. from the business' inception up until today...follow rook's evolution.
11.16.2009
mission accomplished
balance is key.
today we went to yoga at our favorite spot, yoga bliss, in ocean township, nj. it was a tough but amazing class.
after a couple "ohms" and a solid "namaste" we were on our way out, rolling up our mats. the girl next to me said she'd been waiting throughout class to ask me a question. the room full of seven nosy people all turned and looked, of course to listen (it was perfect).
she asked, "what's that bird sticker on your water bottle? i keep seeing it EVERYWHERE!!!"
rook sticker mission accomplished...
-h
today we went to yoga at our favorite spot, yoga bliss, in ocean township, nj. it was a tough but amazing class.
after a couple "ohms" and a solid "namaste" we were on our way out, rolling up our mats. the girl next to me said she'd been waiting throughout class to ask me a question. the room full of seven nosy people all turned and looked, of course to listen (it was perfect).
she asked, "what's that bird sticker on your water bottle? i keep seeing it EVERYWHERE!!!"
rook sticker mission accomplished...
-h
10.29.2009
rook evolution
as we're days away from signing the lease for our location and launching rook coffee roasters, i will share with you an incredibly scaled down reflection of how our business has evolved since its inception:
march 2009: a coffee business idea is born in san francisco
april 2009: coffee research and meeting take place in san francisco
may 2009: coffee research takes place in portland, seattle and vancouver
june 2009: "the office" is set up in monmouth county, nj
july 2009: brooklyn is researched for a coffee shop location, and rook coffee inc. is born
august 2009: rook coffee inc. transforms into rook coffee roasters
september 2009: the first home roast takes place, and jersey is researched for location
october 2009: THE location is discovered and materials, machinery and supplies are purchased
there is obviously much more that comes with this time line of events, but i'll spare you the pain, sweat, tears and triumphs for now. let's just say it's been a loooong seven point five months...of course every single second well worth it!
-h
march 2009: a coffee business idea is born in san francisco
april 2009: coffee research and meeting take place in san francisco
may 2009: coffee research takes place in portland, seattle and vancouver
june 2009: "the office" is set up in monmouth county, nj
july 2009: brooklyn is researched for a coffee shop location, and rook coffee inc. is born
august 2009: rook coffee inc. transforms into rook coffee roasters
september 2009: the first home roast takes place, and jersey is researched for location
october 2009: THE location is discovered and materials, machinery and supplies are purchased
there is obviously much more that comes with this time line of events, but i'll spare you the pain, sweat, tears and triumphs for now. let's just say it's been a loooong seven point five months...of course every single second well worth it!
-h
3.13.2009
buzz'd
did i say march 13, 2009?
well, it's not really march 13, 2009 today. i'm writing in the past. or i guess for the past.
it seemed so easy, coming up with a company name. we ran through a bunch of cliche coffee shop names (ie: perk this, brew that, grind around, cafe no duh, joe mama, wake the hell up, blah, blah, etc.) and decided that a feeling you get from coffee should be the way to go. we decided on the name "buzz'd" within one week of coming up with the idea to move forward with a coffee business. little did we know it would take much, much more research and time to nail the real business name down and let go of all the cliches. fast forward four more months ahead to the true company name discovery in july 2009, rook coffee inc.
and just in case anyone's interested, we own buzzdcoffee.com, buzzedcoffee.com, and buzzdcoffee.mobi. and, um, yeah...they're all for sale.
-h
well, it's not really march 13, 2009 today. i'm writing in the past. or i guess for the past.
it seemed so easy, coming up with a company name. we ran through a bunch of cliche coffee shop names (ie: perk this, brew that, grind around, cafe no duh, joe mama, wake the hell up, blah, blah, etc.) and decided that a feeling you get from coffee should be the way to go. we decided on the name "buzz'd" within one week of coming up with the idea to move forward with a coffee business. little did we know it would take much, much more research and time to nail the real business name down and let go of all the cliches. fast forward four more months ahead to the true company name discovery in july 2009, rook coffee inc.
and just in case anyone's interested, we own buzzdcoffee.com, buzzedcoffee.com, and buzzdcoffee.mobi. and, um, yeah...they're all for sale.
-h
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