to be continued...

in thinking about your daily coffee shop experiences...
do you make frequent visits to the same coffee shop?
do you see the same person behind the counter a lot of the time?
what's your conversation consist of? is it personal? is it a positive experience?
do you continue the same topic of conversation from one visit to the next?

for us, it's small talk most of the time, but with many of our regulars it can get a little deeper...

- the public school drama
- the co-worker rants
- the proud parent
- the pissed parent
- the scared parent
- the drunk
- the popo politics
- the family vacation mayhem
- the delivery guy's adventures
- the liar lyin'
- the i-just-smoked-a-joint-and-need-some-of-this-ridiculously-good-coffee guy/gal
- the musician's hangovers
- the exhausted student en route to class
- the guy who wishes we served our coffee with an iv
- the eternal-dater
- the sports fanatic's game results
- the gambler's wins (you'll never hear about the losses)
- the fighter's training routine
- the unemployed loving unemployment
- the new music informant
- the weatherman
- the guy who comes in to get away from his wife
- the one-upper's one-ups
- the whole family and their dog(s)
- the plain 'ol story-tellin' storytellers
- the 37's ;)

oh, and there's more...A LOT more!

next time you hit up your favorite coffee shop, take notice to how your conversation goes. are you loyal enough to be part of the regulars who have conversations that are always "to be continued" from one visit to the next?

you know who you are...

-h

rook coffee roasters press release

Mar 16, 2010 – When was the last time you drank a cup of fresh roasted coffee? Most people answer “never.” Rook Coffee Roasters is on a mission to change that answer to “always.”

Rook Coffee Roasters, based in Oakhurst, NJ, is a visionary coffee business complete with a retail store, in-house roasting facility, delivery and e-commerce shipping service in one.

Established in January 2010, Rook Coffee Roasters is the brainchild of entrepreneurs and co-owners Holly Migliaccio and Shawn Kingsley, childhood friends who left their big city corporate jobs to follow their shared passion for specialty coffee.

After traveling the globe and doing extensive coffee research in the U.S., particularly in the Pacific Northwest region, they identified a need for fresh roasted coffee on the East Coast. They took it a step further by purchasing a state-of-the-art roaster and quickly mastered the art of roasting themselves, using only the highest quality Arabica green coffee beans.

“Exceptional product mixed with over-the-top customer service is our philosophy,” says co-owner Holly Migliaccio. “We grind, brew and serve individual cups of coffee made to order, while educating our customers in the process.”

Beyond the in-store coffee experience, Migliaccio and Kingsley are focused on launching the e-commerce shipping and delivery side of the business next. “Envision the old milkman model fused with the 21st century Netflix model, but with coffee,” says Migliaccio.

For now, the modest sized store is like a euphoric refuge with the aroma of fresh roasted beans delighting the senses in an industrial, yet cozy and rustic setting. Customers savor the made-to-order service and relish their “new” discovery of fresh roasted coffee.

“We believe that in a short time people will become savvy coffee drinkers like they’ve become savvy wine drinkers,” says co-owner Shawn Kingsley. “Once they taste truly fresh roasted coffee they’re hooked. They can’t believe they’ve been settling for anything less all these years.”

For more information contact:
rook@rookcoffeeroasters.com
732.483.4402
60r Monmouth Road

Oakhurst, NJ 07755

www.rookcoffeeroasters.com

This press release can also be viewed online at Currents Magazine: www.currentsnj.com/press-center/the-best-new-coffee-shop-in-monmouth-county-nj-rook-coffee-roasters/

email from a customer...

On Sat, Mar 13, 2010 at 8:44 AM, xxxxxxxx@comcast.net wrote:

"Holly/Shawn,

Okay so the aroma of the coffee on the short drive home engulfed the car and drove me crazy for a cup of coffee. When I got home, I thought to put the bag in another plastic bag for freshness and transport to Florida. I placed the bag in my carry-on luggage but even in the plastic bag with a twist tie, the aromatic fresh ground coffee engulfed the waiting area at the airport as well as the area around my seat on the plane.

So, my wife and I have just finished our first pot of the "mix" Holly and truly enjoyed it. Rich, smooth, full bodied is how I'd describe it. Sitting here in Boynton Beach looking out at clear blue, sunny skies (presently 62 going up to mid to high 70s) and contemplating a second pot of the delicious coffee before starting our day. Stay dry up there. See you again."

experience. real. coffee.

when was the last time you drank a cup of fresh roasted coffee? most people answer “never.” rook coffee roasters is on a mission to change that answer to “always.”